Cookies policy
January 2025
FREEPIK COMPANY, S.L.U., hereafter Freepik, is the owner, and thus responsible, of the projects indicated below, including any of their subdomains and sections, hereafter “Website”:
- frpik.ztoolz.io and www.freepik.es
- www.wepik.com
- www.storyset.com
-
Official app available on Google's PlayStore and Apple's App Store.
In this document we provide you with information about cookies, both in a general way and about the ones we use in particular.
I. GENERAL INFORMATION ABOUT COOKIES
What are cookies?
"Cookies" are small compressed text files that allow us to save data specifically related to the user’s device while he is visiting our website.
Generally, when referring to "cookies" on the Internet, reference is also made to other technologies used for similar purposes: for instance, through the technical configuration of your device, or your IP address when you download complete images or simply a "pixel”, data are being collected. This allows us to recognize you when you visit our website again, to know your approximate location, the connection time, the device from which you access (fixed or mobile), the operating system and browser used, the most visited pages, the number of clicks made, among others.
How to manage Cookies?
Web browsers usually allow you to disable the use of cookies; limit them to specific web pages or configure the browser to notify you when a cookie is placed in the device. You can also delete them at any time from your computer's hard drive (file: "cookies").
In most cases, a website can be accessed even if the use of cookies has been blocked in the browser settings or when they have not been accepted.
However, typically, when you block the placement of cookies, you can suffer limitations in the presentation of the website and your user interface.
To obtain more detailed information about the cookies installed on your device and how to manage and delete them, please click the link corresponding link in your web browser:
Additional information is also available at the following link:
II. SPECIFIC INFORMATION ABOUT COOKIES USED ON OUR WEBSITES
Freepik only hires tier-1 service providers.
Regarding the control and management of cookies and similar technologies, we use One Trust “cookie compliance” technology.
Through our cookie setting panel (powered by One Trust) you can consent or reject, granularly, the use of our cookies and those of third parties, as well as certain data processing carried out by third parties based on their legitimate interests. By selecting "Reject all" you will also block said data processing.
Cookies (and similar technologies) help us better understand what interests and helps our users most, and to improve our services.
You can find extended information and clarification about each category of cookies used on our websites through our cookie settings panel, to which you access by clicking on “Cookie setting”, located at the bottom of all our webs, in section “Legal”.
Please find below the description of some of them:
Session and persistent cookies
We use the so-called “session cookies”, which are stored exclusively during the time of your visit to any of our websites.
In addition, we and our partners use "persistent cookies" to withhold information about those users who repeatedly access any of our websites.
Analytical cookies
We use analytics cookies, to know the number of visitors to the different pages and sections of our website, their interactions and duration of their visits, place of entry and exit, to try to improve our content and its capacity to generate interaction.
We use Google Analytics, Cloudfare and Hotjar cookies to measure the results of visits and customer acquisition, and to analyze traffic and, for example, detect potentially malicious “bots”.
Cookies can also be “first-party” or “third-party” cookies
"First-party" cookies are those that are sent to the user's terminal equipment from a device or domain managed by Freepik as editor of the website from which the services requested by the user are provided.
"Third-party" cookies are those that are sent to the user's terminal equipment from a device or domain that is not managed by Freepik, but by another organization, which processes the data obtained through such cookies.
You can find out complete information about the data processing carried out by these third parties (lawful bases, international data transfers carried out, retention periods, exercise of rights of access, erasure, restriction of processing, portability and rectification, and how exercise your rights, ... in their respective policies linked in this text and in the cookie tables).
You will find detailed information about all cookies used on each of our websites in the cookie table at the end of this text.
Information on the processing of data shared with our advertising partners
Preliminary information
In the field of online advertising, cookies and other similar technologies allow website visitors to be recognized or singled out (but not identified in the traditional sense of the word, that is, by their names, surnames, ID number or email address) and classified into groups or "audiences" based on their interests.
Knowing your interests and personalizing the advertising displayed to you in accordance with them is possible thanks to the use of these cookies and similar technologies.
Shutterstock and Getty Images' advertising
Freepik, in turn, offers third-party advertising (Getty Images and Shutterstock), and tracks its users through Google Analytics when they click on its advertising banners, to check the performance in terms of conversion rate on that advertiser's website.
Freepik advertising
Freepik contracts personalized advertising services of Pinterest, Google Ads, X, Meta and Linkedin to attract potential new users to our websites who have been profiled by such platforms according to their interests. Freepik selects, among these profiles, those who we understand may be interested in our products (for example, those users who had visited our websites, or users within a determined age or geographical location).
These platforms integrate "cookies" and other technologies on our website. These technologies allow them, after you have provided consent, to track, for example, whether their users have only accessed Freepik’s websites to just quit, they have downloaded any products or have become Premium users.
Then, they provide us with this information in an aggregated and anonymous way to bill us accordingly, allowing us to better understand the price and profitability of our advertising campaigns on each platform.
Furthermore, we may show advertisements to visitors who have left our website, for example without registering, to try to convince them to do so (retargeting techniques).
Regarding these data processing operations, Freepik is a "joint controller" together with each of those platforms, in relation to (i) the selection of the interests of its users to whom we request our advertising is displayed; (ii) their monitoring and observation on our websites; and (iii) the provision of statistical and aggregated data to Freepik on the result of these campaigns, that is, the conversion rate , if applicable, into our clients.
All these processing operations are carried out without Freepik being able to identify you: we only identify you when you register as a free or premium user.
Otherwise, Freepik does not participate in and therefore is not a controller of the processing operations that advertisers and platforms carry out for their own purposes, either prior or subsequent to those other processing operations carried out together with Freepik.
International data transfers
Regarding Freepik advertising, we participate together with our partners in the international transfer of personal data to countries with a potentially lower level of protection than that imposed by the General Data Protection Regulation. These international transfers are therefore based on standard contractual clauses.
In relation to third-party advertising, Freepik's controllership is limited to the duties of providing information and obtaining our website visitors’ consent for the purpose of using their cookies to show personalized advertising.
Additional Information
Below, and in the corresponding cookie tables, Freepik provides you with the links to the information offered by each of these companies and platforms regarding the joint controllership situations already described and their own processing operations (lawful bases, international data transfers carried out, retention periods or the exercise of a right of access, erasure, restriction of processing, portability and rectification).
You can revoke your consent to the use of cookies at any time (but without retroactive effect) via our cookie banner (or by clicking on the "cookie settings" option at the bottom of our website).
We remind you again that you can exercise your rights of access, restrictions of processing and / or erasure in relation to the processing of your personal data carried out jointly with the aforementioned platforms:
- Through our email rpd@freepik.com, if you are a registered user of Freepik.
- And otherwise, before the platforms in which you have a user account (because we will not be able to identify you).
Pinterest:
- Privacy Policy: https://policy.pinterest.com/en/privacy-policy
- Cookies Policy: https://policy.pinterest.com/en/cookies
Google:
- Privacy Policy: https://policies.google.com/privacy?hl=en-GB
- Cookies Policy: https://policies.google.com/technologies/cookies?hl=en-GB
X:
- Privacy Policy: https://x.com/privacy
- Cookie Policy: https://help.x.com/rules-and-policies/x-cookies
Meta (Facebook):
- Privacy Policy: https://www.facebook.com/privacy/policy and https://developers.facebook.com/docs/meta-pixel/implementation/gdpr
- Cookie Policy: https://www.facebook.com/privacy/policies/cookies/
- Annex on joint controllership: https://www.facebook.com/legal/terms/businesstools_jointprocessing
LinkedIn:
- Privacy Policy: https://www.linkedin.com/legal/privacy-policy
- Cookie Policy: https://www.linkedin.com/legal/cookie-policy
Freepik Company’s cookie table
In the table below you will find detailed information about all cookies used on Freepik's web pages.
First-party cookies on the websites owned by Freepik Company
| PURPOSE | EXPIRY DATE | DOMAIN |
| Language detection. Helps us to collect information about the language preferences of the User to provide visitors with information in their preferred language | Session | Freepik, Contributor |
| User login. Used to manage and store information about the user login | Session | Freepik, Contributor |
| Stores URL to redirect the user after finishing the registration or login process | 10 minutes | Freepik (profile) |
| Remembers user’s personal ID each time they log on. This cookie is only created if the user agrees to be remembered | 30 days | Freepik (profile) |
| Avoids CSRF attacks in forms | 2 hours | Freepik (profile) |
| Stores information on marketing campaigns in which the User has participated | 30 days | Freepik (profile) |
| Used in the payment process to redirect the user to the payment platform in case they are logged off | 7 days | Freepik (profile) |
| Test about payment data. Selection of payment, subscription to Premium | 3 days | Freepik |
| Test about search activity. Analysis of searches run by the user | 30 days | Freepik |
| Checks if internal promotions are shown to the user | 2 days | Freepik |
| Checks if cookies compliance messages are visible on the Website | Session | Freepik |
| Collects information about visits | 2 years | Freepik |
| Develops statistics about Premium services advertisements | 1 hour | Freepik |
| Measures data collected from searches | 30 days | Freepik |
| Cookie session login | 120 minutes | Wepik |
Third-party cookies in frpik.ztoolz.io
| THIRD PARTY | COOKIE | DESCRIPTION | MORE INFO |
| Google Analytics (Analysis) | We collect information of how users interact with the content of the web. When a user browses the pages of a website, information about the page the user has viewed is collected; for example, URL, time spent on the website, number of pages viewed. It allows us to generate labels or objectives to know if you have bought, what item, how many times... It also collects demographic and navigation data, that is; where does the user come from, how does he get to our website or what campaign does he come from | Here | |
| Hotjar (Measuring and Analysis) | _hjClosedSurveyInvites | Hotjar cookie that is set once a visitor interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown. | Here |
| _hjDonePolls | Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in. | ||
| _hjMinimizedPolls | Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site. | ||
| _hjShownFeedbackMessage | Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show. | ||
| _hjid | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | ||
| _hjRecordingLastActivity | This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records). | ||
| _hjTLDTest | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | ||
| _hjUserAttributesHash | User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | ||
| _hjCachedUserAttributes | This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool. | ||
| _hjLocalStorageTest | This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. | ||
| _hjIncludedInPageviewSample | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. | ||
| _hjIncludedInSessionSample | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. | ||
| _hjAbsoluteSessionInProgress | This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. | ||
| Google Tag Manager (Advertising and Analysis) | Google Tag Manager is a tag management system that allows third parties to add functionality to websites, video content, and mobile applications. Examples of such solutions include web analytics, campaign analytics, audience measurement, and personalisation. It allows you to easily and quickly update tags and code snippets on a website or your mobile applications, such as those intended for traffic analysis and optimising marketing campaigns. Custom, third-party, or AdWords tags, Google Analytics, Firebase Analytics and Floodlight, Twitter Ads, Hotjar tags can be added and updated. It is used for the purpose of managing the different conversion codes of the online marketing and retargeting tools. | Here | |
| Salesforce (Performance) | sfdc-stream | Used to properly route server requests within Salesforce infrastructure for sticky sessions. | Here |
| oid | Stores the last logged in org for redirecting requests. Used for logging whether the cookie is present in site and community guest-user requests. | ||
| CookieConsentPolicy | Used to apply end-user cookie consent preferences set by our client-side utility. | ||
| pctrk | Used to track unique page visitors in Experiences. | ||
| renderCtx | Used to store site parameters in the session for reuse across requests by a single client for functionality and performance reasons. | ||
| Google (Advertising / Analysis) | NID | Used by Google to personalise the advertisements shown in its spaces. | Here |
| _ga | Used by Google Analytics to distinguish users. | ||
| _gid | Used by Google Analytics to distinguish users. | ||
| 1P_JAR | Google uses this cookie to personalise ads that may be of interest to you. | ||
| hsid | Security cookie to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorised third parties. | ||
| sidcc | Security cookie to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorised third parties. | ||
| sidcc | Used by Google to obtain anonymous browsing information | ||
| sapisid | Created when you sign in to a Google Account in order to stay connected to that same Google Account when you use its services again. | ||
| apisid | Created when you sign in to a Google Account in order to stay signed in to that same Google Account when you use its services again. | ||
| ssid | Created when you sign in to a Google Account in order to stay signed in to that same Google Account when you use its services again. | ||
| dsid | Used by Google to show more relevant ads. | ||
| ide | Used by Google to show more relevant ads. | ||
| anid | Used by Google to personalise the ads shown in its spaces. | ||
| refmodal | Own cookie. Used by Google Analytics to collect the value of the referrer in the modal. | ||
| Pinterest (Advertising / Analysis) | We will impact users who have visited the website or are registered with a banner ad, we will use the data of registered users to avoid impacting with campaigns whose objective is a premium subscription and we will look for users with similar online behaviour to registered users or users who have visited the website. This dataset will be used both to reach our target audience through online campaign segmentation and to measure campaign results. | Here | |
| Google Ads (Advertising / Analysis) | Look a likes, Rmk and Opt-out. We collect data from visitors to our pages to analyse behaviour and impact them with our ads if they do not register or do not subscribe. And to be able to impact users similar to those who visit us or similar to registered or subscribed users who are not customers. | Here | |
| Google Tag Manager (Advertising / Analysis) | Google Tag Manager is a tag management system that allows third parties to add functionality to websites, video content and mobile applications. Examples of such solutions include web analytics, campaign analytics, audience measurement, personalisation, allows you to easily and quickly update tags and code snippets on a website or your mobile applications, such as those for traffic analysis and optimising marketing campaigns. Custom, third-party or AdWords, Google Analytics, Firebase Analytics and Floodlight, Facebbok Ads, Twitter Ads, Hotjar tags can be added and updated. It is used for the purpose of managing the different conversion codes of the online marketing and retargeting tools. | Here | |
| ContentSquare | _cs_id | This cookie contains the ContentSquare user ID. | Here |
| _cs_s | This cookie contains the number of page views within the current session for ContentSquare Solution. | ||
| _cs_vars | This cookie is used by ContentSquare to record custom variables. | ||
| _cs_ex | This cookie is used by ContentSquare to exclude some visitors from the collection. | ||
| _cs_c | This cookie is used by ContentSquare to store the user's consent to be tracked. | ||
| _cs_optout | This cookie is used by ContentSquare to exclude some visitors from the collection. | ||
| _cs_mk | This cookie is used for Google Analytics integrations. | ||
| OneTrust | OptanonConsent | OptanonConsent and OptanonAlertBoxClosed are cookies related to our Cookie Compliance Solution. They are used to store your preferences with regards to cookies and other trackers and identify and interpret user interactions with the banner (for example, closing a banner means rejection of non-essential trackers). | Here |
| OptanonAlertBoxClosed | |||
| _twclid | Cookies used for attribution. Advertising cookie. First Party | Here | |
| muc_ads | Cookies used for attribution. Advertising cookie. Third Party | ||
| auth_token | Cookies used for attribution. Login cookie. Third Party | ||
| personalization_id | Cookies used for attribution. Advertising cookie. Third Party |
Third-party cookies in www.wepik.com
| THIRD PARTY | COOKIE | DESCRIPTION | MORE INFO |
| Google Analytics (Analysis) | We collect information of how users interact with the content of the web. When a user browses the pages of a website, information about the page the user has viewed is colected; for example, URL, time spent on the website, number of pages viewed. It allows us to generate labels or objectives to know if you have bought, what item, how many times ... It also collects demographic and navigation data, that is; where does the user come from, how does he get to our website or what campaign does he come from | Here | |
| CloudFlare (Performance / Functionality) | _cflb, _cf_bm y _cfduid | It is used to override any security restrictions based on the IP address the visitor is coming from. It does not correspond to any user identification in the web application, nor does the cookie store any personally identifiable information | Here |
| Pinterest (Advertising / Analysis) | We will impact users who have visited the website or are registered on it with an advertising banner, we will use the data of registered users so as not to impact campaigns whose objective is premium subscription and we will look for users with similar online behavior to registered users or who have visited the web. This set of data will be used both to reach our target audience through online campaign segmentation and to measure their results. | Here | |
| Google Tag Manager (Advertising / Analysis) | Google Tag Manager is a tag management system that allows third parties to add functionality to websites, video content, and mobile applications. Examples of such solutions include web analytics, campaign analytics, audience measurement, personalization, allows you to quickly and easily update tags and code snippets on a website or your mobile applications, such as those intended for analytics traffic and optimize marketing campaigns. You can add and update custom, third-party or AdWords tags, Google Analytics, Firebase Analytics and Floodlight, Facebbok Ads, Twitter Ads, Hotjar. It is used in order to manage the different conversion codes of the online Marketing and retargeting tools | Here | |
| Salesforce (Performance) | sfdc-stream | Used to properly route server requests within Salesforce infrastructure for sticky sessions. | Here |
| CookieConsentPolicy | Used to apply end-user cookie consent preferences set by our client-side utility. | ||
| pctrk | Used to track unique page visitors in Experiences. | ||
| renderCtx | Used to store site parameters in the session for reuse across requests by a single client for functionality and performance reasons. | ||
| OneTrust | OptanonConsent | OptanonConsent and OptanonAlertBoxClosed are cookies related to our Cookie Compliance Solution. They are used to store your preferences with regards to cookies and other trackers and identify and interpret user interactions with the banner (for example, closing a banner means rejection of non-essential trackers). | Here |
| OptanonAlertBoxClosed | |||
| Google Ads (Advertising / Analysis) | We collect data from visitors to our pages to analyze behavior and impact them with our ads if they finally do not register or do not subscribe. Also, to be able to impact users similar to those who visit us or similar to those registered or subscribed that are not clients. | Here | |
| ContentSquare | _cs_id | This cookie contains the ContentSquare user ID. | Here |
| _cs_s | This cookie contains the number of page views within the current session for ContentSquare Solution. | ||
| _cs_vars | This cookie is used by ContentSquare to record custom variables. | ||
| _cs_ex | This cookie is used by ContentSquare to exclude some visitors from the collection. | ||
| _cs_c | This cookie is used by ContentSquare to store the user's consent to be tracked | ||
| _cs_optout | This cookie is used by ContentSquare to exclude some visitors from the collection. | ||
| _cs_mk | This cookie is used for Google Analytics integrations. |
Third-party cookies in www.storyset.com
| THIRD PARTY | COOKIE | DESCRIPTION | MORE INFO |
| Google Analytics (Analysis) | We collect information of how users interact with the content of the web. When a user browses the pages of a website, information about the page the user has viewed is colected; for example, URL, time spent on the website, number of pages viewed. It allows us to generate labels or objectives to know if you have bought, what item, how many times ... It also collects demographic and navigation data, that is; where does the user come from, how does he get to our website or what campaign does he come from | Here | |
| OneTrust | OptanonConsent | OptanonConsent and OptanonAlertBoxClosed are cookies related to our Cookie Compliance Solution. They are used to store your preferences with regards to cookies and other trackers and identify and interpret user interactions with the banner (for example, closing a banner means rejection of non-essential trackers). | Here |
| OptanonAlertBoxClosed |
III. Changes in the cookie policy
We recommend that you review this cookie policy each time you connect to our Websites. Freepik reserves the right to modify its content at any given time.
In any case, Freepik will notify or announce the new content and the dates on which a revision of these terms occurs, for the information of its users.
Last edited: January 2025